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Marketing Racing #14: Lamborghini NFT Moon Landing
A few days ago Lamborghini has finally revealed its NFT project teased in December. it is one of the most creative, if not the most creative one seen so far in the automotive industry, with one important twist. And, as imaginable, it was a successful...
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Marketing Racing #10: How McLaren Social Media Strategy is Making a Difference
During the Cannes Lions Awards that are being held between the 21st and the 25th of June, on the festival’s website has been published a panel discussion about a very interesting partnership started last year between McLaren, Coca-Cola, and Amazon. The...
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Marketing Racing #8: Porsche Taycan Marketing and its Records
The Porsche Taycan has been a big deal for the industry since its first appearance as a concept under the name Mission E. It was the first long-standing established luxury manufacturer to start the production of an electric vehicle, which is something...
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Marketing Racing #7: MSO & McLaren Sabre
Despite the pandemic and the many difficulties for automotive manufacturers, 2020 has been a year full of surprises. Numerous limited series or few-offs, as well as one-offs and highly anticipated new production models, have seen the light. But the...
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Marketing Racing #6: Porsche’s Heist and the power of Storytelling
The Heist is Porsche’s video released at the beginning of 2020 and it is also the most-viewed automotive commercial on YouTube with almost 22 million views reached in a matter of months. The video promotes the new all-electric Taycan in a clever way...
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Marketing Racing #4: A Lamborghini in your Living Room
It was around a month and a half before the 2020 Geneva International Motor Show that Lamborghini announced it would have skipped the event. Then, even with the pandemic affecting the entire industry, media and enthusiasts got a degree of satisfaction....
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Marketing Racing #3 – Rocket Science to market a luxury car
In the luxury performance car market McLaren, despite being young, has already distinguished itself for producing some of the cars with the most alien and imposing presence, which often translates to performance as well. This is thanks to the...
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Marketing Racing #1: A Porsche at a gaming convention
This new article is numbered because I want this to become a regular series for me to revisit and analyse unique or particularly innovative marketing campaigns. Marketing Racing is about the competition within the luxury performance automotive industry...